Minimal Style, Maximum Impact
The folks at Cotton & Cable were very keen on a minimal black and white theme. They wanted to create an impression of high end quality and attention to detail. Something versatile that could show their full range but with a powerful brand unity, and a packaging plan which would make them feel like a luxury brand. From the initial Smokey ampersand logo we added the interchangable cotton icon, then built upon Lee's sketch of a cloud consumed knight for the hand drawn elements, which adds a certain tattoo-esque style which really appeals to their clients. The additional patterns work well on paper wrapping and the logo is very wearable on t-shirts and snap backs too. I added some snappy tag lines and designed some custom labels and packaging to complete the launch.