Logo & Assets for Musician Zac Carpenter

Zac is a talented young musician who sings predominantly Christian worship music, so I was inspired to create his logo based on the themes of thriving nature, cleansing water and the hope of ascention. I also wanted to maintain a youthful, almost sporty feel and create something really versatile which would work across all of his social media and film platforms. 

I wanted to give him something intuitive which could grow with his musical experience. The interchangability of the graphic elements allow for lots of play even withing the realms of the simple pallette here, but it could also develop with evolving colour schemes, additional textural elements and pattern, all within the same boundaries. Ideal for an album launch or event perhaps.

Zac liked the idea of having his silhouette somewhere too, so I drew this portrait from a photo of him in action to break up the clean linear pattern. The Logo also stands alone well, and the negative space adds movement in an elegant way. The vertical lines are deliberately heavier looking than the logo outline, in subtle reference to humility of the self before greater pupose.

The colours can be smashed together in an energetic and organic manner, as seen here with the marbling background. However, used sparingly, and keeping to the classic theme it holds a strong identity, but in a totally minimal & palatable style.

The colours vibrate in inspiring contrast with the punchy black elements, so they will be perfectly legible even from a distance on ads, posters and banners. Finally the logo is pared back for some really nice iconic merch.  ​​